FN – Blinding consumers to the true cost of soy?

Soybean is a “hidden commodity,” and most consumers have no idea how much of the legume they eat daily. Not only is it found in thousands of processed foods and products, from margarine and chocolate to cosmetics and soaps, rising demand for meat has driven soy production to nearly 10 times what it was 50 years ago. A full 80 percent of the world’s soybean crop is fed to livestock. Much of it is produced in the Amazon and Cerrado ecosystems of Brazil, which each lose between 5 to 10,000 square kilometers of forest each year despite public and private efforts to limit soy production to land that has already been cleared.

Today, 2 to 4 percent of global soy production is certified as responsible, representing a niche market of concerned consumers who are willing to pay more for products guaranteed to be emissions and deforestation-free.

But do such guarantees actually reduce deforestation?

Read more here.